Our three-year partnership with the Tour de l’Avenir – or the Tour of the Future if you’re anything like us and can’t pronounce it the same way twice – is part of our goal as a business to provide the next generation of cycling talent a pathway to the professional peloton. Regardless of whether you’re male or female.
The Tour de l’Avenir began life in 1961 as an amateur-only version of the Tour de France. It is now the pinnacle men’s Under-23 event on the international cycling calendar in which six selected riders represent their country of origin. The roll of honour for the Tour reads like a who’s who of cycling with Greg LeMond, Nairo Quintana, Egan Bernal and current Tour de France champion, Tadej Pogačar, all past winners.
with a Difference
So you want some gear? You want gear that lets you showcase yourself, the brands you align with, and you want it to look awesome? Welcome to INK by Black Sheep. Our custom apparel platform that creates beautiful design, without the BS.
Let’s be honest! We want to make your gear for you. And we are not opposed to bribery to make that happen. We’ll swing you 10% OFF your first INK order to sweeten the deal. We also promise not to spam you.
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Adam Gill. Bikestyle Tours.
BikeStyle Tours is the go-to provider for cycling tours to the world's biggest events. Celbrating the 100th Edition of the Giro d'Italia, we produced a beautiful, classical kit that was worn by over 100 guests on the roads of Italy. There were simply blown away by the quality, and how it looked. We would recommend INK to any group - big or small.
We keep things pretty simple round’ here.
You want good gear and you need it soon. We’ll design awesome gear and we’ll deliver it door to door. Plus, you’ll be out on the bike before you know it. That’s custom cycling apparel. No BS.
Our full flex, all out access to the minds and creativity of the garment design team. Think of Black Sheep Custom Apparel as your very own, very covetable, Black Sheep Limited Edition collection - treated with the same attention to detail as our own ranges.
With our support and influence, we are hopeful that during our three-year partnership, the Tour de l'Avenir will also become a women’s event and provide an opportunity for the future talent of the female pro peloton to showcase themselves – in line with our goal to nurture and grow women’s cycling.
“Our partnership with the Tour de l’Avenir is a significant milestone in our investment in the future generations of cycling. Helping to uncover the next LeMond or Bernal, and one day the Van Vleutens and Vos' too."
– John Polson, Black Sheep founder.
Official Apparel Sponsorship.Read More
We're proud to announce that Black Sheep will be the official apparel sponsor of the Tour de l’Avenir – the Under-23 version of the Tour de France – for the next three years.
This groundbreaking partnership will begin with the 2022 event set to happen across France, August 18-28.