Our Brand

Our Initiatives

Our Teams

Our Product

After Care

Cycling Apparel
with a Difference

So you want some gear? You want gear that lets you showcase yourself, the brands you align with, and you want it to look awesome? Welcome to INK by Black Sheep. Our custom apparel platform that creates beautiful design, without the BS.

How INK Works

Free Stuff

Let’s be honest! We want to make your gear for you. And we are not opposed to bribery to make that happen. We’ll swing you 10% OFF your first INK order to sweeten the deal. We also promise not to spam you.

Get 10% Off

Blown Away!

Adam Gill. Bikestyle Tours.

BikeStyle Tours is the go-to provider for cycling tours to the world's biggest events. Celbrating the 100th Edition of the Giro d'Italia, we produced a beautiful, classical kit that was worn by over 100 guests on the roads of Italy. There were simply blown away by the quality, and how it looked. We would recommend INK to any group - big or small.


Easy As.

We keep things pretty simple round’ here.
You want good gear and you need it soon. We’ll design awesome gear and we’ll deliver it door to door. Plus, you’ll be out on the bike before you know it. That’s custom cycling apparel. No BS.


Get Your
Design Started

Our full flex, all out access to the minds and creativity of the garment design team. Think of Black Sheep Custom Apparel as your very own, very covetable, Black Sheep Limited Edition collection - treated with the same attention to detail as our own ranges.

Black Sheep was born out of desire to do things differently. To make cycling apparel that reflected who we were as people. To celebrate the sport we loved. And unite the community that surrounded it.

From humble beginnings, we’ve come a long way.

We’ve swapped a shared office space on the Gold Coast for a Flagship Store & Café called The Woolshed in Brisbane. Two people are now 12. And counting. Four garment releases a year now 24. Our community continues to grow. Worldwide. But what we stand and strive for is the same. We are dedicated to being different. But united for the sport we love. And have a bloody blast doing what we do.

Two people became 12. And counting. Four garment releases a year became 24. Our community continues to grow. Worldwide.

But what we stand and strive for hasn’t altered. Our mission is to inspire our community and be innovative with what they wear. We are dedicated to being different. But united for the sport we love. And have a bloody blast doing it. Because, let’s be honest, a sense of freedom and fun is
why we started cycling in the first place.


Dedicated to Making A Difference.

Doing more than just cycling apparel has been with us since the start. It’s a drive that gives us the panache to throw flash parties and be a bit off the wall. But it’s also a dedication that helps bring to light issues that are important to us. They aren’t the only issues worthy, and we would love to do more.

But we are dedicated to making a difference in the areas of Men’s Mental Illness – our Man Ride cause has been at the core of our brand since 2016. And also getting and keeping women involved with cycling, through our WMN Initiative. This is the stuff that gets us outta bed in the morning (when we're not riding!). Producing cycling apparel is just an added bonus.


Our People.

We are a team that lives and breathes our craft. So if we’re not slaving over innovation, we’re probably out riding our bikes. Or running. We sometimes do that too. We also love telling good stories. And have unrivalled textile and raw material experience as well as years of manufacturing and pattern making know-how.

We are a small(ish) and passionate crew, devoted to a continual pursuit of being different and making a difference.

Community, too, is at the core of our business. Without you, there is no us. To Be A Black Sheep now resonates across continents – we, literally, ride the world. We are also genuinely fortunate to have a flock of individuals from all corners of the globe who truly represent what it means to Be A Black Sheep. Like you, they are family.